Services
Strategy and the work that follows it.
We help work out what your marketing should be doing, then help do it. Most clients use a few of these together, and that's the point: they work better connected.
01Marketing Strategy
Marketing Strategy
Sometimes the best marketing decision is deciding what not to do. We help businesses work out which opportunities are worth focusing on first, and in what order.
Strategy with us is practical. It starts with how your business actually makes money and ends with a short list of things to do next, not a document that sits in a folder.
- Marketing audits
- Channel strategy
- Campaign planning
- Funnel planning
- Customer journey analysis
- Audience research
- Competitor research
- Offer development
- Marketing priorities
- Performance reviews
- Working out what should happen next
02Google Ads
Google Ads
Reach people actively looking for what you offer, with campaigns built around useful searches and meaningful conversions rather than traffic for the sake of traffic.
We set up new accounts properly and clean up existing ones. The focus is on search intent, sensible structure and conversion tracking you can trust, then steady optimisation from there.
- Google Search campaigns
- Performance Max where appropriate
- Keyword research and search intent
- Campaign structure
- Negative keywords
- Search-term analysis
- Ad copy and assets
- Budget management
- Conversion tracking checks
- Landing page relevance
- Ongoing optimisation
- Account audits and clean-ups
03Meta Ads
Meta Ads
Good Meta advertising isn't choosing an audience and pressing publish. It's a clear offer, creative worth stopping for and a plan for what happens after the click.
We plan and run Facebook and Instagram campaigns from strategy through to testing, with creative and copy developed alongside the targeting rather than as an afterthought.
- Facebook and Instagram ads
- Campaign strategy and setup
- Audience strategy
- Retargeting
- Offer development
- Ad copy
- Creative concepts
- Creative testing
- Funnel planning
- Budget management
- Ongoing optimisation
04Creative & Messaging
Creative & Messaging
Most ads don't fail on targeting. They fail because the message doesn't give anyone a reason to care. We work on the words and ideas that do.
We develop advertising angles, hooks and offers, write the copy and brief the creative. We're not a photography or video production house, but we know what the creative needs to say and how to test it.
- Advertising angles
- Hooks
- Offers
- Ad copy
- Creative concepts
- Messaging
- Calls to action
- Variations for different audiences
- Landing page messaging
05Email Marketing
Email Marketing
Your customer list is one of the most valuable things you own. We help you use it intelligently rather than just sending more promotions.
That means segmenting properly, writing emails people want to open and measuring what each send actually does, from single campaigns through to ongoing programmes.
- Campaign strategy
- Segmentation
- Promotional campaigns
- Email copy
- Subject lines and preheaders
- Email design and build
- Testing
- Scheduling
- Reporting and performance analysis
06Websites & Landing Pages
Websites & Landing Pages
Advertising sends people somewhere. If that page is unclear, slow or hard to use on a phone, the budget leaks away.
We improve websites from the marketing and conversion side: what the page says, how it's structured and how easy it is to take the next step. Where it makes sense, we build straightforward websites and landing pages too.
- Messaging
- Page structure
- Calls to action
- Lead generation
- Mobile usability
- Landing pages
- Message match with ads
- Reducing conversion friction
- Website content
- Customer journey
07SEO & Search Strategy
SEO & Search Strategy
Useful search visibility comes from understanding what people are actually searching for and building pages that answer it well.
We focus on research, content opportunities and clear recommendations your website can act on. We don't promise rankings and we don't promise #1 on Google. Nobody honestly can.
- Keyword research
- Search intent
- Content opportunities
- SEO content briefs
- On-page recommendations
- Website structure
- Internal linking
- Competitor research
08AI-Enhanced Marketing
AI-Enhanced Marketing
Use AI where it genuinely makes marketing better: faster research, smarter analysis, more creative testing and more efficient workflows, without replacing the judgement behind the decisions.
AI is part of how we work across every service. We can also help your team find practical, sensible ways to use it in your own marketing, without chasing every new tool.
- Market, competitor and customer research
- Analysing large amounts of marketing data
- Finding patterns and opportunities
- Developing advertising angles
- Copy development and variations
- Creative ideation
- Keyword and search-term analysis
- Reporting and summaries
- Reducing repetitive manual work
- Identifying useful AI uses for your business
Free consultation
Let's look at your marketing.
Tell us about your business, what you're currently doing and what you're trying to improve. The initial consultation is free and there's no obligation.
Or email hello@sagemarketing.co.nz